Confidential · Team Command Center

The Machine,
Measured.

ONE parent holdco. Two family subcos — Killer Health (Scott + Elaine) and AVANCE (Josh + Crystal) — one supply chain, nine divisions, vertical integration for the proactive health movement. Mike Jones coaching. Mort quarterbacking. Josh Costa runs the offense. Kaveh Newmen runs the defense. Core members step up into GM roles, or find yourself with a boss. This is the weekly dashboard — numbers refresh every Monday from the books.

UMBRELLA HOLDING CO

Working name · one parent
$1.2BY3 Target
KILLER HEALTHOutreachScott + Elaine · brand authority, clinical trust, media, the movement
AVANCEOperationsJosh + Crystal · e-comm, 3PL, paid media, fulfillment
Outside the holdcosMORTENSEN MEDICAL · 501(c)(3)IRB PPRN-001-2025 · the protocol, the registry, the reason any of it is defensible
Vertically Integrated · Nine Divisions

One supply chain. Nine divisions. We own the proof.

GLP-1s are the easy button, not the thesis. If injectable GLP-1s went away tomorrow, the billion-dollar case still closes — on data capture, OTC, and patent-pending IP. That is why those three get as much steam as the injectables, if not more.

Numbers refresh every Monday from the books

UPDATED · REFRESHES EVERY MONDAY · TELL SCOTT WHAT'S MISSING
$1B+
Valuation Target · 3 Years
82
Clinicians · Zero Marketing
$11.76
All-In / Vial · On Receipts
3→1,000
Clinics · Proven Unit, Scaled
Oct '26
LYPHWaves Plant Target
The Mind Map · Obsidian View

Everything we're building, on one canvas.

Drag nodes. Hover for the story. Click a node to open its site. Click the legend to filter. Gold-ringed = the two holdcos. Something missing or wrong? Tell Scott — it's fixed in the next build.

HOLDCOS ● gold-ringed · sized by importance · lines = money, equity, or trust flowing · small nodes reveal names on hover
Open Loops · The To-Do Board

What's actually owed, and by whom.

Every open loop in the machine, with an owner and a date. HOT = this week and blocking something else. OPEN = this week. WAITING = the ball is in someone else's court. If your name is on it, it's yours — move it or tell Scott why it moved.

Progress Log · Honest, Weekly

Win. Or draw.

The real scoreboard — updated every Monday, unedited. What moved, and what's still in play.

Where the flywheel points.

Malibu Wellness Retreat · Funded by the machine · keeping people out of the hospital